EFIERI

Fashion Designers

Who is EFIERI?

Red handwritten text says 'the F word' with a crossed-out 'F' and a check mark below.

EFIERI is a Cyprus-based clothing brand, which consists of a creative twin duo Efi and Erietta Melanidou.

Born in Nicosia, Cyprus, Efi and Erietta discovered their inclination for fashion design at a very early age. They both studied Fashion Design with Design for Performance in Birmingham City University, UK, presenting their first made-to-measure costumes for London's underground scene musicians. 

Being specialized in design for performance, the designers have collaborated with various performance artists in different art fields such as theatre, dance and music.

After graduating in 2012, the twins launched their first ready-to-wear brand in Cyprus and have been creating their limited edition collections and made-to-measure costumes ever since.

EFIERI's aesthetic originates from dark, mysterious and sometimes fetishistic elements while drawing inspiration from past eras.

In recent years, alongside designing clothes, Efi and Eri have been working as stylists and art directors within the fashion and film industry and also they are co-founders of Håus, an artist community fostering creative collaboration.

Connect with the artist:

A simple, purple smiley face with closed eyes and a smiling mouth.